All those businesses need to host their website somewhere — and that’s where you come in. Check out our infographic guide and see how you could start the world’s best reseller hosting business.
The reseller hosting industry is packed with opportunities, but there’s also plenty of competition. The first thing you should do before starting your business is to research your potential target market.
Are you looking to sell web hosting to small businesses? Bloggers? Both? It’s best to be as specific as possible in the early stages. That way, you can focus your marketing efforts towards a particular group, instead of casting the widest possible net.
If you’re looking to sell to small businesses, think about where they congregate. Are they predominantly on LinkedIn? Twitter? You could also speak to local business groups and see if there’s a demand for hosting in your area.
If you think your business should target bloggers, your research will be slightly different. Bloggers are more likely to be on platforms such as Instagram and Snapchat, so think carefully about which social media channels your target market is using.
The next step towards creating the absolute best reseller hosting business is to check out your competition.
If you’re offering your services locally, search for other businesses in the area that offer web hosting. If there’s an abundance of hosting companies nearby, you’ll need to think of ways of beating your competition. One way of getting around this is to undercut their pricing, but that’s not always possible. Another option is to find a niche that they’re not exploiting. For example, you could offer 24/7 phone support, or a discount if they sign up for twelve months.
You might want to offer your services to the entire globe, but we’d suggest holding fire on that. Get your processes refined and make sure you’ve got the equipment to deal with high demand before going global. The last thing you want is to reel in thousands of customers, only to realise your business infrastructure can’t cope. A situation like that could ruin your reputation as a Windows reseller hosting guru.
Before you start an online business, you need to think about your website and social media channels.
If people are coming to you for hosting, your website will be the deciding factor for many of your potential clients. It should be clear and professional, with your contact details there for all to see. A live chat feature will help convince visitors that you’re a reliable and knowledgeable hosting provider.
Your Windows reseller hosting business should also be active on social media. Why? 72% of marketers use social media to develop loyal fans, many of whom are potential customers. Create a brand voice that is affable and engaging, and your business will benefit.
Finding clients for any new business is challenging, but your initial research should have uncovered your potential customer base.
A Windows reseller hosting business can be remote, so you don’t need to confine yourself to a certain area. However, this is an ideal place to start, as you can approach local businesses and bloggers in person. Target those who don’t know the benefits of paid hosting and convince them that they need it. Improved loading speed, better customisation and increased security are just three benefits of website hosting.
Your pitch shouldn’t just be about making a sale. Effective pitching should focus on building a relationship with the client rather than throwing a sales catalogue at them. The pushy approach is rarely successful, so focus on building a rapport. If a client likes you, they’re more likely to hire you.
If you’re looking to expand the scope of your business and offer your services globally, there are a few things to consider. Firstly, your competition will be greater, since there are hundreds (if not thousands) of Windows reseller hosting companies. Going international will mean competing with the big guns, so this might be a step to take further down the line.
You’re almost ready to start, but there’s one final step to take — choosing a UK reseller hosting package.
This will be the technical basis of your business, so it’s critical that you choose a package that suits you. If you’re only hoping to manage five clients per month, a Windows reseller hosting package that offers unlimited domains and 100GB of bandwidth is probably too much. Think about the aims of your business and choose the package that suits you — and remember that you can always upgrade in the future if (or when) your business takes off.
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