Blogs are incredibly versatile. They can help launch the careers of travel writers, foodies, fashionistas and creative types from just about any industry on the planet. A blog could boost the online presence of your startup business like nothing else, too.
But if you’re stuck for inspiration, you can find yourself neglecting your blog. We’ve all been there: you don’t post for a week, then two. Before you know it, the apocalypse has hit and you don’t have a WiFi connection anymore. Fear not, because the web hosting experts at Cyber Host Pro are here with some blogging inspiration — and some tips from the stars of The Walking Dead.
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How Do I Find Blog Topics?
Your blog — whether it’s a standalone website or part of your business’ website — should be a place to share your expertise. If you’re a photography expert, your readers will look to you for tips, tricks and reviews of the latest camera gear. This is the first way of generating blog topics: answer questions that your visitors may have.
Another way to keep your blog up to date is to look at what’s trending in the news. Let’s say the media is going crazy for a celebrity’s new haircut. Your beauty salon could write a blog post on recreating that look at home, using photographs and a step-by-step tutorial. Scroll through a few pages of news sites and you’re bound to find something relevant to your blog.
If you’re really struggling for topic ideas, take a look at your competitors. Browsing their blog shouldn’t be your only port of call, but it can be helpful for getting inspiration. If you see a post that isn’t up to scratch, use your expertise to write a better version. If your blog is more detailed and helpful than your competitor’s, it’s likely that you’ll acquire more leads as a result. Longer blog posts perform better in search engine results, meaning that your website’s organic traffic will increase.
Web users are moving towards more specific search terms, which is great news for your blog. It’s hard to rank on the first page of Google for “blogging tips”, but it’s a lot easier to rank for “how to come up with travel blog topics”. Your blog posts should take advantage of the need for answers in a world filled with questions. An online tool called Answer the Public can help if you want to pursue this approach.
Case Study: Rick Grimes’ Leadership Blog
The Walking Dead has taken the world by storm. Just when we thought we were tired of zombies on TV, along it comes and captures our hearts. For a bit of blogging inspiration, let’s look at how its main character, Rick Grimes, would approach his very own blog.
Rick knows a lot about leadership. He has guided a small group through seven seasons with only a few casualties (well, maybe more than a few.) That means he’s well-placed to share tips on leadership. Just off the top of his head, he comes up with the titles “5 Aggressive Leadership Tactics That Really Work” and “How To Follow Through With Ambitious Threats”.
But now, he’s stuck. His blog won’t last long if he can’t keep the content coming. The next step is to look through the latest news. Sadly, the zombie apocalypse has wiped out the mainstream media, but he hears on the grapevine that a big storm is coming in that will affect most of the country. Being quick to react, he pens a blog entitled “Keeping Your Group Safe in Stormy Conditions”. Perfect.
Rick’s blog works because he uses his personal experience and individuality to connect with his readers. For bloggers, it’s vital that you relate to people on a human level. Authenticity is rated highly these days, so robotic blog posts are a no-no. For businesses, a strong brand voice ensures that your blog remains consistent, regardless of who writes the posts.
Take Your Blog to the Next Level with Web Hosting
Slow loading speeds will kill your blog. 40% of web users abandon a website that takes longer than three seconds to load, so choosing the right website hosting package should be a priority. If readers don’t stick around long enough to read your content, it doesn’t matter how good it is. Cyber Host Pro’s website hosting will keep loading speed to a minimum and prevent your blog from going offline unexpectedly.
And if you’re looking for a new venture entirely, we can help you start a successful Windows reseller hosting business. With low startup costs and a great chance to build a company from the ground up, it’s ideal for those looking to make some money online.