You already know how important an online presence is in today’s tech-heavy world. For any ambitious business, it’s a vital investment. So, if you’ve had a business idea that you want to take forward, setting up an online presence should be one of your first tasks once you’re ready to start selling and building up your customer base.
Not sure how to go about it? We’ve covered the core areas of setting up your website and setting you on the right path.
The first step is to set your domain name, typically it’s simply your business name if it’s available. There are plenty of tools to check if a domain is already registered or if you’ll need to edit the suffix, for example swapping from .com to .net, or alter the name. Make sure that it’s easy to read, type, and remember.
Your website will need to be hosted somewhere and you need to be able to rely on the provider. An unreliable hosting service can make your website sluggish or inaccessible, so it’s an important choice. There are also different options to choose from and at Cyber Host Pro, we have three distinct packages to allow customers to choose the one that matches their needs. Most start-ups will find simple web hosting services match their needs with minimal outgoings, while those expecting high volumes of traffic can choose VPS servers or dedicated servers.
Planning your website is a critical step that many new businesses can forget in the excitement of designing. Set out what content you want to feature on your website and how customers will move from one to the next. There are some pages that all websites should feature, such as home, about us, and terms and conditions pages, as well as those that are specific to your industry of business.
Now the essentials are in place, you’re free to get creative and start designing your website, pulling all the other pieces together. You can either choose to work with a developer, who will custom build your website but will be more expensive, or choose a platform filled with templates. Remember navigation is crucial and that it acts as a first impression for your potential customers.
With everything set in place, it’s time to make your website available to the public, opening you up for business. Of course, with a website launched, the work is far from over. To establish a strong online presence, you need to continue investing in a range of areas, including examining the customer journey for opportunities to streamline, social media engagement to drive traffic, and adding valuable content to push you higher up those SEO rankings too.
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