While your competitors recover from a Christmas and New Year’s Eve hangover, waste no time in making the most of an increase in web traffic.
Although the festive chaos of Christmas has passed, the excitement of a brand-spanking new year is here and it is a prime time to give your website a boost. Whether you want to put a fresh face on your site for the new year, upgrade the technical spec of your web hosting, or increase productivity in regards to your online content – here are some ways to push your website in 2017.
Time for a Rebrand?
No matter what your chosen industry or niche is, establishing yourself as a brand is more important than ever.
So, how was 2016 for your brand? Not as great as you had intended? If this is the case and the response from your target audience has been less than overwhelming for one reason or another, then maybe it’s time for a rebrand. You need to be a brand with a site that’s visually appealing and which features content that connects with your target audience.
This isn’t to say that you need to scrap all of your current branding ideas, but you do need to establish which aspects of your website are proving to be unsuccessful and to get rid of them quickly.
Increase Social Media Activity
What started off as a novel and innovative way to keep in touch with friends has now evolved into a fully-fledged marketing beast. Not only does it give you the ability to reach out potential customers on a global scale, but it’s also cheaper than cheap: it’s free.
No matter what purpose your website serves, social media is the perfect platform to market your brand. This is especially vital for e-commerce and blogging where the industries/niches continue to grow and become more competitive. Maintaining an active presence across various types of social media will ensure that your target audience is aware of your brand at all times.
Make Technical Improvements Wherever Possible
If you ask people what aspects they think are most important to improve, there’s a good chance that most will say the design. And while there’s no doubt that a website that looks rubbish will be extremely off-putting, so will one that’s sluggish and a nightmare to use.
If your site takes too long to load up or ages to click through pages, then you can pretty much guarantee that your bounce rate will continue to increase. As a result, your audience will look for a different option (AKA your competitors).
The culprit is likely to be your web hosting, and if your current service isn’t able to handle the amount of traffic your site is receiving or is struggling for some other reason then you need to contact your web hosting provider. In an age where technology is so advanced people don’t have time to sit and wait for slow websites, you need yours to be quick.
Website hosting is a vital part of creating and maintaining your site, so making sure you have the appropriate service to suit your needs is crucial.
Examine Analytic Data
For anyone with a website, web analytic programs are a godsend. You now have the ability to monitor your site’s progress by examining a wide-range of detailed data. Not only that, but you can do so in real-time (cutting out any lengthy periods spent waiting to receive recorded data) and act accordingly.
You want to be heading into the new year with a plan for your website, but to do so you need to know which aspects of your site are successful and which aren’t. The key to doing so is web analytics. Finding out crucial information (such as traffic count, which pages are most popular, your bounce rate, etc.) will give you the sense of direction needed to create something of real worth.
You’ll also be able to use the findings from your data to customise your web content to suit your audience better. Geographic data will give you a better idea of which areas find your site most appealing and, knowing this, you will be able to produce content that will maintain their interest.
Build High-Quality Backlinks
Increasing your rank on search engines is an essential part of creating an authoritative website. To do so, you’ll need to put in some time, effort, and creativity to build something that search engines begin to recognise is legit – and high-quality backlinks are a great way of doing so.
A backlink is an incoming hyperlink from another website to yours, and if these links are from high-quality websites it’s excellent for SEO purposes. Not only do links from these sites to yours tell search engines like Google that your site is authoritative with regards to the content of the page, but it also points new followers/customers in the direction of your site and therefore your business.
The domain authority (DA) of your site isn’t going to skyrocket overnight, but increasing the number of backlinks to your website through activities such as guest posting or sponsored posts are an excellent way to get the ball rolling.
With Christmas gone for another year and 2016 over, it’s time to crack on with the new year. Which for you means it’s time to get your website into order and make the most of the increase in web traffic at this time of year. Whether you have new design ideas, plans to market your site on a grander scale, or need to increase online activity and improve your website’s SEO ranking — now is the time to give your site the push it needs.