As we wave goodbye to 2016, now is the time where you’ll take a look at how your website has performed, which aspects have continued to get good results and responses from your audience, and those that have been less efficient and require change. If your primary source of income is your website and it’s currently underperforming or has an aged design, making changes should be at the top of your New Year’s resolution list.
Many people use a website as their primary source of income, whether it’s through the use of an online store or through using the site as an advert for creative services like blogging or design. If you fall into this category, then you’ll be well aware of the enormous amount of competition you have out there, and even more aware of the constant need to step your game up.
Although you should always have the hunger and drive to improve your current work rate and reach new levels of success, the new year is a time when other people will be hoping to achieve their newly set resolutions. This means that you too have to be on the ball.
Although you may be quick to consider how you can improve the creative aspects of your site like the design and content, you should pay close attention to any improvements or upgrades that could make your website more technically efficient.
The Christmas/New Year period will provide a noticeable increase in traffic, which is obviously beneficial for more exposure, but it can cause issues if your web hosting isn’t up to the task. If you find that your site is unusually slow and struggling, then it’s worth contacting your web hosting provider to get some advice.
With regards to choice, website hosting is varied and abundant (shared hosting, VPS, cloud hosting, dedicated server hosting). This means that you’ll be able to make the necessary upgrades without paying a fortune. The benefit of doing so cannot be stressed enough. If your site begins to run slowly or takes too long to load up, you’ll lose visitors at a rapid rate.
If the worst occurs and your site experiences downtime, then you’ll find yourself in an incredibly frustrating situation. If your site is your money maker and it’s down, it prevents you from maintaining an income and it leaves the door wide open for your competitors to swoop in.
If a picture speaks a thousand words, then the design of your website will speak ten thousand. Whether you’re a business with a site for e-commerce or a blogger looking to create something new and exciting for your niche, your website is a representation of your own brand.
In the highly-competitive digital era, branding is a vital element of success, and this is why improving your website should be a top priority heading into 2017. Each and every technical inefficiency, clunky menu design, and poorly written piece of content is a representation of yourself and what your brand stands for.
A professionally designed website shows your audience that you carry yourself in a professional manner, and an abundance of well-written engaging content indicates that you know your craft.
As technology continues to evolve, trends become outdated more quickly than ever before. So the sleek, stylish and modern design of your website may well be a relic in comparison to your competitors’ sites. Staying on top of design trends will always be a huge benefit to ensure your site is “down with the kids”.
Of course, this doesn’t mean you should just adopt every trend going and fall among the ranks of an abundance of lookalike websites. Just keep an eye on aspects of your site that may seem dated and aim to refresh things to avoid it becoming boring for your audience.
The same can be said for the content you’re putting out via your blog. As a vital part of any business’s website, your blog is a place where you can flex your creative muscles and provide your audience with some engaging material. Keeping your blog updated is essential – so no slacking!
For any blogger or business with a website, the beginning of a new year is a very important time with great potential for increasing exposure and revenue. An analysis of your site’s performance over the last year will give you a good idea of what needs improving. Whether your blog posts or copy need an injection of creative pizzazz, or your web hosting needs an upgrade to increase efficiency, making the right changes will set you up for a successful 2017.
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