‘Tis the season to be jolly because your business’s website is about to get an influx of traffic. But are you ready for the festive season?
It’s that time of year again! Parents are frantically roaming shops in search of bargains, children are writing out their lists to Santa, and you — the business owner — are preparing to take full advantage of the increased revenue that Christmas brings. This means your website will have a massive increase in traffic (hopefully), and so it’s your job to make the most of it.
Is Your Web Hosting Service Reliable?
First and foremost, we need to cover the most important point of all. Will your current web hosting service be able to handle such an increase in traffic? If your answer is anything but yes, then you need to make some changes because website downtime at Christmas is business suicide.
An increase in traffic will make your web server work a lot harder, and it may not have the bandwidth capabilities or the disk space to keep your site online. Even if you manage to stay online, your website will become unbearably slow if your web hosting service isn’t good enough. An extremely slow site is about as useful as one that’s offline. Your customers’ patience will falter, your bounce rate will increase, and your competitors will reap the rewards.
Here at Cyber Host Pro, we offer a range of high-quality web hosting services that will provide you with advanced hardware capable of taking on the chaos of Christmas time. As for taking on the manic shopping crowds, you’re on your own there.
Produce Relevant Content
If you want your site to have any chance of engaging a high volume of traffic this Christmas, you’ll need to be producing relevant content throughout December. During this period, a large percentage of people online will be searching for Chrismas-based content. If you’re failing to post anything related to the festive season, then you’ll be missing out on a gigantic potential audience.
By producing high-quality content consistently in the build up to Christmas, it not only will help you to gain exposure from a wider audience, but it will also be very beneficial in regards to SEO. Search engines love websites that feature high-quality content on a regular basis, and doing so will help your site to gain more authority.
Maintain an Active Online Presence
Christmas time is hands down, the busiest time of year, with every industry being affected by it in some way. With so much going on in your professional and social life, it can be easy to let your online activity slow down or come to a halt. As a business owner, this isn’t a smart move. With so much potential with regards to exposure and sales (eCommerce), it would be criminal to pass up the opportunity.
We already mentioned above how a reliable web hosting provider is a vital asset for your business this Christmas, and the need to maintain an active online presence reinforces that point. With a poor quality web hosting service. you’ll run the risk of downtime over Christmas and the risk of missing out on all that wonderful festive traffic.
Think Ahead to Next Year
With the New Year right around the corner, it’s time to get the ball rolling for business success in 2017.
Christmas traffic is the perfect way to head into next year with a tonne of momentum. After all, these potential new customers aren’t going to disappear into thin air as soon as Christmas has finished. By producing New Year based content or advertising an upcoming promotion, you will be taking full advantage of the huge amount of traffic by maintaining their interest throughout December and into January.
You should also be taking a look at your website to see if there is any room for improvements as you head into the New Year. Maybe it’s time for some rebranding or an upgrade to the technical capabilities available from your web hosting service. The increased activity over Christmas will be a real test for your site’s ability to handle traffic and indicate if changes need to be made.
Tis the season to be jolly, but it’s also the season to achieve business success. A website is at the heart of most businesses these days, and with such a crucial time of year just around the corner, it’s essential to do everything you can to make sure your site is doing its job, and then some. Whether it’s the content on your website, or the technical aspects of your web hosting service, you need to be ready to take advantage of Christmas traffic.